What does a Channel Master do?

Channel Master is a popular brand of TV antennas, accessories and other consumer products.  Channel Master is not the name of a single product but since the brand has been around since 1949, the Channel Master Brand has become synonymous for TV antennas just like Kneenex is synonymous with facial tissues, Chapstic is synonymous with lip balm, so on and so forth.  The Channel Master Pro-Model is a new TV antenna model that we now hear people simply referring to is as their Channel Master, through the years customers have called their Channel Master antennas, DVR's, and amplifiers "The Channel Master".